Annie Abraham is Goldstone Partners' marketing guru, and the host of the Job Seekers Toolkit Podcast and the Build Your Dream Team Podcast. Annie's specialties include digital marketing, social media strategy, employment branding, event planning, administrative support, and outside-of-the-box thinking.
Ignoring a Bad Reputation Won’t Make It Go Away Your brand is everything when you are a small and growing business. In this episode, we talk about how to build and protect your employment brand so that you have access to the high-level talent you will need to level-up your company. Define the character and…
Why am I not getting interviews? You can’t go a day without seeing an article about the labor shortage, but you still aren’t getting interviews. What gives? Listen in for a list of reasons why you may not be receiving a response when you apply for a job, and what to do instead: You…
8 Interviewing Skills You May Not Have Learned Some of the most educated and experienced executives we know have never received formal training on how to screen, evaluate, and select the right person for the job. If you’re a manager and need help developing your interviewing and hiring skills, this episode is for you! Join us…
Keep Your Employees Engaged and Happy This Year As you dive into 2024, it’s very likely that you are setting goals and visualizing a path for your company’s success over the next 12 months. One thing you’re probably thinking about is how to keep the employees who are contributing to that success. In this episode,…
Resolve to nurture your network How do you know if you need to spend time nurturing your network? If you lost your job tomorrow, do you have at least 20 people you can call to immediately access positions for which you are qualified? If not, then you are letting yourself down and possibly exposing yourself.…
How to Spot Fake Job Applications These days, it’s hard enough to hire great people – and now we have to navigate great fake people! Listen in as we share these 7 clues to help you catch these fake applications early in the process so you don’t waste your time: Stock profile photo Obscure or…
Three exercises to get you ready for the new year It’s that time of year again – when we reflect on the past 12 months and start thinking about the year ahead. In this episode, we have for you three exercises that will set you up for success and get you ready to take on…
Stop Hiring for Culture Fit As a startup, hiring for culture fit doesn’t work. Why? Because culture takes generations to cultivate, and startups simply haven’t been around long enough. Shift your thinking away from culture and towards values alignment instead. These five steps will help get you started! Name the values that guide you Identify…
How to Create a White Glove Candidate Experience When You Don’t Have a Budget It’s hard to hire top talent when you are a small company. It’s also hard to really stand out in this candidate-driven market when you don’t have a big recruiting budget. The good news is there are some simple ways to…
“Do you have any questions for me?” Your turn! Asking thoughtful and relevant questions during the interview shows your enthusiasm and curiosity about the position and company. Listen in for three great questions to ask the hiring manager in your next interview: Tell me about the company culture and what sets it apart from other…