Six ways to strengthen your employer brand In today’s hyper-competitive hiring landscape, it’s no longer enough to offer a decent salary and a solid benefits package. Job seekers are making decisions based on what they perceive about a company’s values, culture, and reputation long before they click “Apply.” Your employer brand, or the perception of…
Ignoring a Bad Reputation Won’t Make It Go Away Your brand is everything when you are a small and growing business. In this episode, we talk about how to build and protect your employment brand so that you have access to the high-level talent you will need to level-up your company. Define the character and…
Hire based on value fit If you’ve had an opportunity to engage in a discussion about culture with me then you know what this month’s blog is about. The word CULTURE as it relates to a company may be one of the most misunderstood words. It’s a big squishy word with as many meanings as…
Why work for Intelligent Demand? Amazing Clients Work with marquee, enterprise, B2B and B2C brands National and global scope Learning & Development Practice real world modern marketing skills Catered lunch-and-learns Certifications and trainings Culture Have fun while doing amazing and innovative work A clear purpose and mission Autonomy Flexibility Work from home 1 day per…
Ignoring a bad reputation won’t make it go away I was working with a client a few weeks ago who was struggling to find, attract and hire the people she needed to help her company grow to the next level. She had historically hired junior level talent and paid them reasonably for their skills, but…
At least 7 reasons why this is a bad idea One of the hardest things to tackle when you are a small, fast growing company is hiring. I’m not talking about the mechanics of employment, but rather the timing of each new person so that you maintain the customer services levels and delivery schedules necessary…
The credit for this month’s article goes to Don VanWinkle. Don is a management savant, master of small business finance, and generally brilliant man. I have been honored to know him as a friend, mentor and banker for more than a decade. Don and I were having lunch a few weeks ago and one of…
The subject of Social Media in the workplace came up this week. I was talking with an executive and explaining how employees can help recruit talent by evangelizing their job, company, team on social media. Of course you can also repel talent thru social media if your people don’t like their jobs, company or team. …